There have been many technological advances in recent years that have completely changed the way we listen to and enjoy our music today. If you are a music artist in today’s age, promoting your music online has opened up many opportunities to reach your fan base that were pretty much nonexistent in the past. There has been no better time in history for music artist to be able to independently make money off of their music than right now. In the past music artists had to get signed and backed by a record label or distribution company in order to get their music out there. The traditional way to market our music has evolved along with the evolution of African Music Streaming Platform technology. The same way CDs came and replaced the vinyl, mp3 players and iPods have come and replaced CDs. The internet has made it easier for music artists to be able to reach international audiences around the globe. Today many opportunities are available to us through the power of the internet and digital distribution. Below are 5 ways music artists can effectively market and promote their music online.

1.Β Build A Website

One way an independent music artist can get exposure and build a web presence is by creating a website. This is a way for people to check out your music and possibly sell your music. Some of the things you want to have on your site include a digital player or some way to showcase your music, some info about you or your band, and some contact info. You can also create a mailing list on your site to keep in touch with your fans and keep them updated on your upcoming events, new releases, shows, merchandise, etc.

2.Β Post Videos on YouTube

Videos are a great way to broaden your fan base. Your fans will be able to connect with a visual experience of your life. This is a great way to express emotions that you can’t normally convey through an email or text. Whether you make a video of you in the studio working on a song, a video of you chilling, eating a hamburger or you at a concert, you always want to keep them engaged and interested. Always remember to put your brand or website URL in your videos

3.Β Post music on free and paid sites

There are a number of free and paid sites that you can submit your music to. You can even sell your music on some of these sites or put them up for download. Either way this is a good way to get exposure and increase brand awareness. You can also network with other artists on these sites. Here are a few music sites that you can post your music on:

iTunes.com

Cdbaby.com

Payloadz.com

Tunecore.com

Bandcamp.com

4.Β Social media

Social media is one of the best ways to promote your music online. With millions of people using Facebook and Twitter on a day to day basis to interact with people all over the world, you too can use this method to get your marketing message out there which in turn will get your music the maximum exposure and increase visibility. Your fans can also connect with you through social networks and they can begin to promote and spread your messages virally by posting/retweeting your messages, your music and your videos. This is also a great way to network with other music artists, producers, promoters, bloggers, DJS, and A&Rs.

5.Β Send music to media outlets

Today everyone uses the internet to find what they need, even businesses. There are many media outlets on the internet looking for fresh new talent and new music such as internet radio stations, TV stations, independent distribution companies, just to name a few. They are all over the internet and always need music. It is much easier today to get access to these major outlets and most times they can be reached by a phone call or simple email with a sample of your music.